We know what we know and we don't know what we don't know. So we tend to go towards what we know. But organizations are getting more sophisticated. How are other industries, outside of healthcare, doing this? How are they making their consumer experience platinum level?

Dr. Eric Quinones, World Wide Technology

The digital strategy for urban and rural is different. In an urban setting there's much more of a likelihood that those consumers will have access to broadband coverage and cell coverage. Some of our rural markets may still have dial up at home. So you’ve got to figure out that kind of last mile. Make sure they're not disadvantaged purely based on where they geographically live.

Reid Stephan, St. Lukes

I’d like to share the idea of collaborating and innovating with your local universities. We have done that with Rochester Institute of Technology and Xerox. So the three of us got together to modify what is known as the Go Vent. It’s a portable vent used in emergency situations. We are going to improve it and increase production using RIT’s design capabilities and Xerox’s manufacturing capabilities.

Tony Alongi, Rochester Regional Health