How do you test your outsourced security company? They don't like it but you must do unannounced tests of your network to see if they detect it and respond. Because most security contracts say if you’re doing a test or ethical hack against the organization, you must give us 24 hours notice. That's the most galactically stupidest thing on the planet. That's like saying, if you're going to rob my house, you must tell me you're going to. I mean it's illogical.

Dr. Eric Cole, Secure Anchor

We know what we know and we don't know what we don't know. So we tend to go towards what we know. But organizations are getting more sophisticated. How are other industries, outside of healthcare, doing this? How are they making their consumer experience platinum level?

Dr. Eric Quinones, World Wide Technology

One of the problems in healthcare is elasticity of demand. We learned this in economics. When you increase pricing demand goes down and when you decrease pricing demand goes up. The reality in healthcare is that there is no elasticity. You can raise the price forever but we're still going to that hospital. You can lower the price and it's not going to increase. So it doesn't respond to normal market demands.

Bill Russell, This Week in Health IT