We like to say we are the Switzerland of pediatrics in San Diego and we work very closely with all of the adult health systems in the region.

Albert Oriol, Rady Children’s

We are seeing that there's less and less brand loyalty. And I know that that's a struggle with the health systems. They're trying to work on their patient portals that are now in the third iteration of post meaningful use. They're trying to make sure they're not clunky and that they do have the digital tools available to be able to really drive that customer experience. I will say that there are still some benefits to going into your healthcare organization.

Christine Parent, MEDITECH

We’ve got all of these great envisioning methodologies that we run through and just watching everything go from, “Nothing is crazy, let’s just go and put everything out there,” and then you whittle it down to maybe those top 5.

David Baker, Pacific Dental