Trust has eroded in so many different verticals. You've seen the reports, especially in politics. The one that has been maintained is doctors and nurses. They have always had trust. So I would leverage that trust and really make sure my clinicians felt like their job had meaning and that they have the ability to influence the organization.

Ed Marx, The HCI Group

The real expansion of telehealth was coming. COVID-19 just accelerated it.

Dr. Michael Pfeffer, UCLA

The main tools in our toolkit are choice architecture, how do you make the right path, the easy path? The second tool is around framing. Words matter. Use common language to make a much bigger impact. The third tool is financial incentive. What are the benefits?

Karen Horgan, VAL Health