You've read the analyst reports. You've seen the surveys. But through 20+ executive summits, 40+ City Tour dinners, and hundreds of candid conversations, we've captured what's really keeping CIOs up at night in 2025—the raw, unfiltered truth they don't tell vendors.
Here's what we're seeing: CIOs are being crushed between impossible demands. Boards want AI yesterday. CFOs are cutting budgets. Physicians want zero-training technology. Security teams are in crisis mode. And the infrastructure holding it all together? Often barely keeping up.
Your prospects are drowning in priorities, and most vendor messages are making it worse.
The partners winning right now? They stopped selling solutions and started solving the actual problem: the tension between innovation and operational survival.
Most healthcare technology partners are positioning themselves as one more thing CIOs need to figure out. The smart ones position themselves as helping CIOs navigate the chaos.
One approach gets ghosted. The other gets meetings.
This briefing shows you which is which—and how to be the latter.
December 3rd | 1 PM ET / 10 AM PT
Register Now | Limited to This Week Health Partners
Questions? Contact Holly Russell at holly.russell@thisweekhealth.com
Your competitors are guessing what CIOs care about. You're about to know.
Join us for an unfiltered discussion about what's really happening in healthcare IT
Healthcare leaders are facing unprecedented challenges: Epic now holds 39.1% of the U.S. acute care hospital market share, healthcare M&A activity reached 1,373 deals in 2024, and organizations are racing to modernize their EHR infrastructure while managing complex consolidations.
This isn't your typical webinar with rigid presentations and scripted talking points. Join Amirah Centinario, Executive Vice President of EHR Services at Optimum Healthcare IT, for a dynamic conversation about the realities healthcare leaders face today.
This Conversation Is For You If:
Your Questions Drive the Discussion
This isn't a one-way presentation. Come prepared with your burning questions about:
About Your Conversation Partner
Amirah Centinario, Executive Vice President of EHR Services at Optimum Healthcare IT, brings over a decade of experience guiding health systems through complex EHR transformations. Her expertise spans vendor negotiations, M&A integrations, rapid deployments, and change management initiatives. She combines C-suite strategic vision with practical insights from hundreds of implementations, understanding both executive pressures and front-line realities.
Register Now
Space is limited to ensure an intimate, interactive discussion where your questions get answered.
Join us for an exclusive webinar on June 26th at 1:00 PM ET to discover the completely redesigned HCSP 2.0 course.
You'll get first access to our brand-new "7 Deal Killers" guide featuring hard-won insights from healthcare CIOs on what really kills deals, learn about the new self-guided and coaching options launching July 1st, and hear directly from Bill Russell, Drex DeFord, and Jairus Williams.
Get the PDF now: https://229project.com/dealkillers/
Register now to secure your spot.
Sign up for your spot in HCSP: https://229project.com/hcsp/
What happens when healthcare design truly begins with the patient experience? Join us for this webinar as we explore how forward-thinking organizations are leveraging design thinking to reshape their physical spaces, operational workflows, and technology investments.
In this webinar, we'll dive into a real-world case study demonstrating how healthcare organizations are successfully extending human-centered design principles from digital journeys to physical environments. Learn how patient narratives can influence everything from operational workflows to the very bricks and mortar of new healthcare facilities.
Don't miss this opportunity to learn how aligning your infrastructure with human moments can transform outcomes for patients, visitors, and staff.
Join us for an essential webinar featuring healthcare security experts as they explore how cybersecurity resilience powers safe and efficient patient care. Jim Bowie from Tampa General Hospital will share his firsthand experience implementing Armis solutions to address complex security challenges in a modern healthcare setting. With increasing cyber threats and digital transformation initiatives, traditional security approaches are no longer sufficient. This event will share how leading healthcare organizations successfully integrate security into their operational strategy, providing practical advice, highlighting emerging technologies, and offering a clear roadmap for healthcare leaders.
Register now to secure your spot in this engaging and thought-provoking session.
You're not alone. Team leaders face unique challenges that a generic team building doesn't address.
Get your questions answered by former organizational leaders who've been on both sides of the table:
Register now to secure your spot and get your questions about Culture of Honor answered.
We're holding another session on Thursday, April 10th, at 1 PM EST. Register Here.
You're not alone. Team leaders face unique challenges that a generic team building doesn't address.
Get your questions answered by former organizational leaders who've been on both sides of the table:
Register now to secure your spot and get your questions about Culture of Honor answered.
Keep an eye out for the webinar onDemand.
Are you struggling with:
- Deals that stall without explanation
- Decision-makers who stop responding
- Sales cycles that drag on endlessly
- Lost opportunities despite having the right solution
You're not alone. Healthcare sales professionals face unique challenges that generic sales training doesn't address.
Why Most Healthcare Sales Fail
- Lost Credibility: Technical decision makers see through generic pitches
- Longer Sales Cycles: Lack of industry knowledge slows deals
- Missing Strategy: Unable to engage in strategic conversations
What You'll Learn
- The 229: HCSP Course designed by former CIOs who've been in your prospect's shoes
- Details about our comprehensive training program and practical, real-world applications
- The certification path that can transform you from sales rep to trusted partner
Meet Your Expert Panel
Get your questions answered by former healthcare CIOs who've been on both sides of the table:
Who Should Attend
- Healthcare sales professionals looking to close more deals
- Sales leaders wanting to understand the healthcare decision-making process
- Anyone struggling to gain traction with healthcare executives
Register now to secure your spot and get your questions about 229 HCSP answered.
Are you struggling with:
- Deals that stall without explanation
- Decision-makers who stop responding
- Sales cycles that drag on endlessly
- Lost opportunities despite having the right solution
You're not alone. Healthcare sales professionals face unique challenges that generic sales training doesn't address.
Why Most Healthcare Sales Fail
- Lost Credibility: Technical decision makers see through generic pitches
- Longer Sales Cycles: Lack of industry knowledge slows deals
- Missing Strategy: Unable to engage in strategic conversations
What You'll Learn
- The 229: HCSP Course designed by former CIOs who've been in your prospect's shoes
- Details about our comprehensive training program and practical, real-world applications
- The certification path that can transform you from sales rep to trusted partner
Meet Your Expert Panel
Get your questions answered by former healthcare CIOs who've been on both sides of the table:
Who Should Attend
- Healthcare sales professionals looking to close more deals
- Sales leaders wanting to understand the healthcare decision-making process
- Anyone struggling to gain traction with healthcare executives
Register now to secure your spot and get your questions answered about 229 HCSP.
Can't make it this time? We're holding another session on Thursday, February 13th, at 1 PM EST. Register Here.
Join us for an essential webinar featuring healthcare security experts as they explore insights from the new book "Zero Trust Hospital: The CXO Vision" by Zscaler. With increasing cyber threats, rapid digital transformation, and the complexities of modern healthcare delivery, traditional security approaches are no longer sufficient. This event, the culmination of the Zero Trust Hospital podcast series on This Week Health, will share how leading healthcare organizations successfully navigate the transition to Zero Trust. The discussion will provide practical advice, highlight emerging technologies, and offer a clear roadmap for healthcare leaders to navigate the Zero Trust journey.
Key topics will include:
Date: Wednesday, March 27th | 1 PM ET | 10 AM PT
Panelists:
Why you should attend:
Register now to secure your spot in this engaging and thought-provoking session.
Want to get your copy of the new book "Zero Trust Hospital: The CXO Vision" by Zscaler?
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