Show Notes

March 3, 2025: Laura O’Toole, Founder and CEO of SureTest, joins Bill for the news. They discuss what makes a conference experience truly valuable in healthcare for both health leaders and vendors. Laura shares insights on meaningful relationship-building versus transactional sales approaches, explaining how pre-work determines conference success long before booths are even set up. As the conference winds down, Laura advises on measuring success beyond lead generation, emphasizing how authentic connections create a more lasting impact.

Key Points:

1. 03:11 Effective Conference Strategies
2. 05:04 Meaningful Connections over Leads
3. 09:51 Sales and Relationship Building

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