Illinois' Ascension Mercy Hospital, previously known as Amita Health Mercy Medical Center, continues to be referred to as "Mercy" despite multiple name changes due to mergers and acquisitions. Local familiarity often trumps official rebranding efforts. Name changes can reflect reputation repair, merging with a more recognized health system, or cultural shifts internally. However, constant name changes can challenge healthcare marketing. In absence of substantive reasons, experts suggest sticking with familiar names to save money and confusion.

Why hospital names are like iPhone apps, Coca-Cola Beckers Hospital Review

Medical trends for 2024 include generative AI in healthcare, multimodal AI, at-home blood tests, a rise in digital therapeutics, photoplethysmography (PPG) for blood pressure, and AI avatars. Generative AI will assist patients, while multimodal AI hubs will process multiple types of data. At-home blood testing is developing alongside do-it-yourself blood draws and blood-drawing robots, making diagnostic tools more accessible. Digital therapeutics deliver health solutions via software. PPG will enable real-time blood pressure readings, and AI avatars will aid education.

Top 6 Medical Trends To Watch for 2024 - The Medical Futurist Medical Futurist

Microsoft's Chief Scientist, Jaime Teevan, highlights the importance of prompt engineering and natural language conversations in optimising work with generalised AI (GenAI). Recent AI advances promise significant productivity improvements. Teevan's work involves researching and managing post-Covid work practices, microproductivity, and personalised search algorithms.

To Work Well with GenAI, You Need to Learn How to Talk to It Harvard Business Review

Biden administration champions responsible AI use in healthcare aiming to improve health outcomes, while ensuring user safety and privacy. Leading healthcare providers and payers announced commitment to fair, appropriate, valid, effective, and safe AI use. AI prompts healthcare improvements such as advanced care access, outcome coordination, burnout reduction. However, its misuse risks biased diagnoses, privacy breaches. Mitigating risks could enable beneficial transformation in health delivery, could reduce healthcare costs. AI capabilities include analyzing billions of medical images efficiently, streamlining drug development, and easing administrative work. Private sector's commitment crucial to progress sustainable AI.

Delivering on the Promise of AI to Improve Health Outcomes | The White House Whitehouse.gov