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Why hospital names are like iPhone apps, Coca-Cola

December 18, 2023
Beckers Hospital Review
Contributed by: Bill Russell
Illinois' Ascension Mercy Hospital, previously known as Amita Health Mercy Medical Center, continues to be referred to as "Mercy" despite multiple name changes due to mergers and acquisitions. Local familiarity often trumps official rebranding efforts. Name changes can reflect reputation repair, merging with a more recognized health system, or cultural shifts internally. However, constant name changes can challenge healthcare marketing. In absence of substantive reasons, experts suggest sticking with familiar names to save money and confusion.
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