Creating an effective LinkedIn profile is vital for professional growth, according to Khalid Turk, CHIO at County of Santa Clara Health System. A well-crafted profile helps individuals stand out, communicate their unique stories, and demonstrate their value. Essential aspects include a distinctive headline, a professional photo, a compelling "About" section, and quantifiable achievements in the experience section. Active engagement on the platform through original posts, comments, and discussions is also crucial for maintaining visibility and building a professional network. Personalizing connection requests and engaging with industry influencers can further enhance networking opportunities.

Master Your LinkedIn Profile to Unlock Professional Success LinkedIn

Virtua Health has partnered with Exact Sciences to address the high incidence of colorectal cancer by launching the Cologuard campaign, which promotes less invasive screening options. Utilizing Epic’s CRM capabilities, Virtua identified eligible patients and reached out via MyChart notifications, subsequently mailing Cologuard kits to non-responders. This initiative successfully facilitated the submission of 2,000 kits from an initial 3,500 contacts, with around 300 positive results prompting further medical intervention. Consequently, the campaign has resulted in a 20% increase in colorectal cancer screenings among patients aged 45 to 49.

Virtua Health Boosts Colorectal Cancer Screenings with Innovative Cologuard Campaign LinkedIn

Pentera's "Scapegoat to Cyber GOAT" campaign aims to shift the perception of cybersecurity in professional sports by underscoring its significance as sports organizations manage sensitive data. The campaign features a humorous Super Bowl commercial that introduces Gary, a half-man, half-goat character representing the often-overlooked cybersecurity professionals. By redefining the acronym GOAT to honor these experts, Pentera encourages a proactive security approach through the Continuous Threat Exposure Management (CTEM) framework. The initiative also incorporates a multi-channel strategy, including gamified elements like an interactive scavenger hunt and a giveaway of a Tom Brady autographed helmet.

Pentera's Campaign Celebrates Cybersecurity Heroes in Sports Industry Forbes

Telehealth is facing challenges in billing practices, particularly in how it compensates medical expertise, according to Dong-Gil Ko from the University of Cincinnati. He criticizes the current time-based billing model for undervaluing skilled doctors who may provide efficient and accurate care compared to less experienced colleagues. Ko's research, published in the Journal of the American Medical Informatics Association, seeks to create a more equitable billing system that factors in both time and clinical expertise. Collaborating with UC Health professionals, he is developing a framework utilizing artificial intelligence and electronic health records that recognizes the worth of a physician’s knowledge. The existing Ohio billing code introduced in 2023 creates inequities by rewarding time spent rather than the quality of care provided.

Reforming Telehealth Billing: Valuing Expertise Over Time Spent EurekAlert