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WWDC 2024: Apple unveils generative AI technology and partnership with OpenAI

June 11, 2024
The National
Apple unveiled its new generative AI technology, Apple Intelligence, at WWDC 2024, emphasizing its integration across iPhones, iPads, Macs, and Watches. The company's CEO, Tim Cook, highlighted that this “personal intelligence” aims to provide deeply personalized user experiences while maintaining privacy. The technology will be enhanced by in-house silicon chips and integrated into the virtual assistant Siri for more natural interactions. Despite the announcements, Apple's stock showed minimal movement. Additionally, Apple disclosed a partnership with OpenAI to integrate ChatGPT into its ecosystem. New operating systems for iPhones, iPads, Macs, Watches, Vision Pro, and other products were also previewed, along with expanded availability for the Vision Pro headset.
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