In this article, Jonny Evans discusses the potential for Apple to monetize its AI technologies, particularly in the realm of health and fitness. Analysts Neil Shah and Ben Wood suggest that advanced AI features might eventually be incorporated into Apple’s subscription services, like Apple One. Given Apple’s focus on user privacy and its extensive research and development in digital health tools—such as those found in the Apple Watch—there is significant potential for fee-based AI-augmented health and fitness services. Evans argues that AI’s ability to provide personalized and preventative health insights could be a major future revenue stream for Apple, supported by its robust ecosystem and privacy-centric approach.
