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Turning golf shots into insights: How IBM is driving an AI-powered Masters digital experience

April 11, 2024
IBM is leveraging its AI and data platform, watsonx, to enhance the digital experience for fans of the Masters Golf Tournament, providing unprecedented personalized insights into every shot made during the event. Through a partnership with Augusta National Golf Club, IBM's AI capabilities are utilized to analyze a wealth of historical and real-time data, offering fans depth of analysis like never before, including the potential for hole-specific probabilities and outcomes. Additionally, IBM introduces Spanish language AI narration for the tournament, emphasizing not just translation but the generation of new, culturally nuanced content. This year marks a significant step forward in using AI to enrich the fan experience, blending traditional sports with cutting-edge technology to offer a new level of engagement and insight.
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