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January 3, 2024
Tips to manage safe pixel tracking
Summary
Healthcare organizations need to ensure safe pixel tracking practices comply with privacy laws. Online tracking tools like pixels can generate healthcare policy debates. There's criticism of Health and Human Services Office guidance limiting use of pixels on websites, apps by HIPAA-covered entities. Advocate Aurora Health paid $12.2 million over pixel-related data breach. Pixels are used in ads, capturing data points like IP addresses, browser types. Compared to cookies, pixels are more difficult to disable. Concern arises when health data acquired by pixels are shared with third-party tracking-technology companies. FTC regulates health apps, non-HIPAA firms in response to sensitive data exposure. Serious consequences, including lawsuits and FTC actions, possible.
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