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November 5, 2023
The power of partnership: How the CEO–CMO relationship can drive outsize growth
McKinsey & Company
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Contributed by: Bill Russell
Summary
Uncertain economy makes growth challenging, requiring active and strategic choices from growth leaders. Companies with CEOs who place marketing central to growth strategy achieve twice the annual growth rate. Misalignment between CEOs and CMOs regarding marketing’s role and potential as well as metric measurements disrupt marketing’s impact. Defining the CMO’s role clearly, engaging in modern marketing and aligning on growth metrics helps stimulate growth.
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