The article commemorates the 50th anniversary of the barcode, highlighting its evolution from simplifying grocery checkouts in 1974 to the modern-day use of QR codes. Carrie Wilkie of GS1 US discusses how barcodes initiated a revolution in efficiency and error reduction for businesses. Modern 2D barcodes, like QR codes introduced in 1994, have gained widespread adoption, especially post-Covid-19, providing versatility for both consumers and retailers. These codes can convey a wide range of information from nutrition facts to promotion deals while also supporting supply chain logistics. Wilkie envisions a future where today’s barcoding technology is replaced by even more advanced solutions.