Paul Connelly discusses the effectiveness of storytelling in cybersecurity communication in his blog post for Cyber Tuesday. He shares an anecdote from his time as CISO at HCA Healthcare and earlier at the White House Communications Agency, using the challenge of convincing Bill Clinton to give up his personal cellphone as a compelling story to engage and influence HCA executives on mobile device security. Connelly highlights how storytelling enriches communication by making it personal, relatable, and memorable, thereby fostering better understanding and cooperation. He concludes with tips on effective storytelling in business, emphasizing authenticity, engagement, and clear communication of core messages.
