OpenAI has announced SearchGPT, a prototype search engine leveraging generative AI to enhance users' search experiences by providing conversational query responses and relevant links. The tool integrates data from publishers under licensing agreements and aims to compete with existing AI search engines from Google and Microsoft. Although no demo is provided for WIRED, OpenAI confirms the tool is being tested with partners. The strategy marks OpenAI's diversification efforts amid high operational costs and intense competition from companies like Google, which have rapidly advanced their generative AI capabilities.
