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February 18, 2024

Mark Zuckerberg Called out Apple Over the App Store. Tim Cook’s Response Is Brilliant

Inc.com
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Summary
Meta, owner of Facebook and Instagram, to use Apple's in-app payment system for boosted posts resulting in 30% commission paid to Apple. Meta will pass this cost to users leading to higher prices, naming it "Apple service charge". The move follows Apple's App Store Review Guidelines update. Meta criticizes Apple for this, but refuses to absorb the cost for small businesses. Apple defends, stating purchases of digital goods must use in-app purchases. Critics suggest Meta should've been paying this commission all along.

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