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Many Strategies Fail Because They’re Not Actually Strategies

October 21, 2023
Harvard Business Review
Summary
Strategy execution fails often due to lack of real strategies; more goals than strategic choices. Real strategies have clear execution plans, unlike goals. Successful strategy execution has clear strategic direction, communicates the logic behind choices, involves top-down and bottom-up processes, letting selection happen organically. Embracing change is fundamental in execution as it often involves changing habitual conduct.
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