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John A. Marzano on LinkedIn: Health system’s $10M stadium naming rights deal scrutinized

April 1, 2024
In the blog post by John A. Marzano, the focus is on strategizing healthcare marketing to ensure meaningful medical support precedes any marketing endeavors. Marzano emphasizes the importance of prioritizing medical deals to ensure health systems provide comprehensive emergency care during events and leveraging these medical relationships to promote community health care initiatives. The strategy is built around multi-channel marketing that highlights the extension of care from teams to communities, fostering additional partnerships, co-branding to meet broader health needs, and boosting employee engagement with the brand. Examples from MedStar Health and Orlando Health are cited to validate this approach, positioning it as an effective strategy for healthcare organizations aiming to authentically support and market their services within the community context.
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