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Joe Pompliano - Why Usher and other artists gladly perform at SB for Free
February 10, 2024
Apple Music pays NFL $50M yearly for Super Bowl halftime show sponsorship. Despite this, performers, such as Usher, don't receive payment. They instead leverage exposure to gain followers and increase sales. Famous artists like Prince, Michael Jackson, and Beyonce have performed for free. Artists receive a $15M budget for production costs involving workers, design, security, and marketing. Some artists ended up spending their own money on the performance, such as The Weeknd's $7M. Despite the costs, Super Bowl gives artist vast exposure. Usher plans to use the event to promote his new album "Coming Home" and his upcoming tour.