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How generative AI is clouding the future of Google search

May 14, 2024
FastCompany
Summary
The recent article explores how generative AI is altering the trajectory of Google search, spotlighting the company's most extensive algorithm update to safeguard its search rankings from AI-driven SEO spam. Despite ongoing efforts, industry experts express concerns over the prominence of low-quality content in search results, raising doubts about Google's capability to maintain trustworthy search outputs in an AI-dominated era. The update serves as a response to competition from platforms like ChatGPT and Bing, aiming to preserve Google's advert revenue by enhancing user trust and experience. However, the challenge remains acute as generative AI enables the rapid creation of spam, complicating Google's task of distinguishing between human and AI-generated content.
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