How CTOs can make the case that AI investments create value
Fortune
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Summary
AI investment gives businesses unique value generation opportunities. Papa John's uses AI in fraud detection and delivery prediction; they're testing AI-enabled robotics and voice automation in customer service. Canva has integrated AI in creating text-to-image and image generating tools and perceives AI as a creative partner. Cushman & Wakefield employs AI in commercial real estate transactions and created an AI task force to ensure its responsible deployment. Morningstar uses AI to automate tasks and collect data; they launched an AI chatbot that summarizes investment insights. ServiceNow adopted an "AI-first" approach, deployed a dozen generative-AI use cases, and encourages AI investment. Snowflake is testing Document AI to help customers with their contracts, considering it a productivity tool. Businesses prioritize AI applications with clear value and defined ROI.
