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Hospitals Should Take A Page Out of Amazon’s Digital Engagement Playbook, Argues Providence Digital Chief

September 30, 2023
MedCity News
Summary
Hospitals must emulate Netflix and Amazon and know their patients better for successful digital transformation, says Providence’s chief strategy and digital officer Sara Vaezy. Arguing the need to consider patient behavior and preferences as healthcare consumer uses multiple brands, she suggests personalizing care and innovating at value chain ends. Recognizing privacy concerns, she recommends responsibly collecting more patient data to facilitate effective engagement strategies. Providence has started collecting online data from its patients using their own trackers, ensuring informed consent.
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