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Health system's $10M stadium naming rights deal scrutinized

April 2, 2024
Becker's Hospital Review
A California-based health system, Valley Children's Healthcare, is facing scrutiny over its $10 million stadium naming rights agreement with Fresno State's football stadium and its executive compensation practices. The 10-year deal, established in 2022, has been criticized by some Fresno City Council members, leading to a request for investigation by the state attorney general regarding the health system's expenditure of state funds. The deal, which includes marketing and community health initiatives, aims to enhance the health system's national brand and attract top-quality medical staff to central California. Despite criticisms, the health system defends the agreement, emphasizing its focus on addressing healthcare staffing challenges and supporting nursing education and pediatric health campaigns. The investment represents a fraction of the health system's annual marketing budget, with benefits seen as extending beyond mere naming rights to impactful community and healthcare advancements.
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