This Week Health
SOAR 2024 Bluebird Leaders This Week HealthAlex's Lemonade Stand This Week Health
SUBSCRIBE NOW to receive top 7 stories daily to your inbox
<--  All Stories

Fortune 500 companies are cutting CMO jobs | Fortune

January 22, 2024
Fortune 500 companies are reducing chief marketing officer (CMO) roles, reflecting the evolution of the position towards data-driven marketing. UPS, Etsy, Walgreens, Lowe's, Hyatt Hotels, McDonald’s, Johnson & Johnson, Uber, and Lyft are among companies that have eliminated standalone CMO roles. Increased use of marketing technology has transformed the role, integrating it into other executive areas. Moreover, few CEOs have marketing experience, which may contribute to the trend. Despite this, marketing remains critical, with roles absorbed into operational and growth-focused positions.
Transform Healthcare - One Connection at a Time

© Copyright 2024 Health Lyrics All rights reserved