At the annual Worldwide Developers Conference, Apple introduced its first generative AI features for the iPhone, branded as "Apple Intelligence." This includes personalized AI-generated emojis (Genmoji) and an enhanced Siri capable of understanding and responding based on personal user data. Partnering with OpenAI, Apple emphasized that most AI functions would be performed on the device to ensure privacy. The event also highlighted new iOS 18 features like customizable controls, text scheduling, and enhanced privacy settings. Additional software updates were announced for Mac, AirPods, Apple Watch, and the Vision Pro headset, which starts at $3,499.
