Effective Change Management Is Key to a Successful Digital Transformation
Inc.
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Summary
In her article, Louise K. Allen highlights the significant challenges and failures in enterprise digital transformations, noting that despite widespread efforts, many companies only realize a fraction of their expected revenue and cost savings from these initiatives. She emphasizes the importance of effective change management, driven by skilled product leaders who understand core product management disciplines such as digital product mapping and strategic planning. Allen argues that successful digital transformations require not only alignment across all levels of an organization but also a dedicated focus on cultivating internal advocacy through strategic communication and collaboration, ensuring that transformations align closely with business objectives and enhance productivity and brand loyalty.
