The article discusses the challenge cybersecurity professionals face in proving their value, given that their successes are often characterized by the absence of attacks. To address this, cybersecurity efforts should translate risk reduction into tangible financial terms and align with business continuity metrics like Recovery Time Objective (RTO) and Recovery Point Objective (RPO). Highlighting proactive threat detection and the cost of inaction can justify investments. Regular scenario-based simulations, threat intelligence metrics, post-incident reviews, and business impact assessments can demonstrate preparedness and savings. These efforts elevate cybersecurity from a cost center to a strategic asset, as emphasized by the author, Dr. Dennis E. Leber.