Unpredictable 2023 brought twists in cybersecurity, influencing 2024 planning; GenAI, ransomware, and cybersecurity remain key focus areas. Cyberattack prevention improved by AI utilization; criminals use GenAI for deceptive actions, monetizing data, and creating target profiles. Expect identity-theft, AI-assisted campaigns, ransomware transformations and GenAI adoption, levelling up security analysts. Advancements in AI predict threats and encourage identity-fabric approach in identity crisis. More "harvest now, decrypt later" attacks expected with quantum advancements. Organizational agility & strategic plans needed for impending surprises.