Council Post: Creating A Marketing Analytics Strategy? 17 Challenges To Overcome
Forbes
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Summary
The article "Creating A Marketing Analytics Strategy? 17 Challenges To Overcome" on Forbes Innovation highlights the complexities businesses face when developing an effective marketing analytics strategy. It identifies 17 key challenges such as siloed reporting, data overload, unclear attribution, and changing consumer behavior. Each point emphasizes the need for integrating data across platforms, improving data quality, fostering collaboration between teams, and adapting to evolving market conditions. By addressing these challenges, businesses can enhance their marketing analytics to make informed, data-driven decisions and achieve sustainable growth.
