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CEO of world’s biggest ad firm targeted by deepfake scam

May 14, 2024
The Guardian
Contributed by: Drex DeFord
The CEO of WPP, Mark Read, recently alerted the company leadership of an attempted fraud using an artificial intelligence voice clone of him. Scammers created a WhatsApp account with Read's image and set up a fake Microsoft Teams meeting to solicit money and personal details from an agency leader within WPP. The fraud involved advanced techniques, including AI for voice cloning and impersonation via chat during the meeting. Despite the elaborate setup, the scam was foiled, with Read emphasizing the importance of vigilance against such sophisticated attacks. This incident underscores the rising trend of deepfake attacks in the corporate sector, challenging companies to bolster their defenses against increasingly complex cyber threats.
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