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Apple Proved That AI Is a Feature, Not a Product — WIRED

June 25, 2024
Contributed by: Drex DeFord
The article discusses a shift in Apple's approach to integrating artificial intelligence (AI) into its products and services. Rather than launching standalone AI products, Apple is quietly embedding AI-driven features to enhance user experiences across its existing ecosystem. This strategy includes improved personalization and efficiency in apps, optimizing hardware and software integration without drawing overt attention to the AI components themselves.
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