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March 1, 2024
Apple poised to follow Samsung and enter the Smart Ring Wearable HealthTech market competing with Oura?
Summary
Apple might enter the Smart Ring Wearable HealthTech market, competing with Samsung and market leader Oura. Indications include market growth, patent activity, and industry reports. Samsung's Galaxy Ring, a health and wellness wearable, will release in summer 2024. Speculation suggests Apple's Smart Ring could feature health tracking, gesture control, mobile payments, a small touchscreen, voice control, and authentication tools, possibly releasing in September 2024. The impact on Oura could be mixed, possibly resulting in increased market awareness and innovation, but also increased competition and price pressure.
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