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Apple Intelligence is the company's new generative AI offering

June 11, 2024
TechCrunch
Summary
At WWDC 2024, Apple introduced Apple Intelligence, a comprehensive initiative integrating generative AI across its ecosystem, including iOS, macOS, and visionOS. Built with user privacy and personalization at its core, Apple Intelligence focuses on understanding individual routines, relationships, and communications. It leverages large language models to process data locally on Apple silicon, with some tasks offloaded to Private Cloud Compute for enhanced privacy. The update significantly overhauls Siri, enabling text-based queries and deeper app integrations, and adds features like Smart Replies, customized emojis (Genmoji), and the Image Playground tool. Apple also announced a partnership with OpenAI to bring ChatGPT functionalities to Siri without requiring additional sign-ups or fees. The feature will be available on iPhone 15 Pro and M1 Mac and iPad devices later this year.
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