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Apple announces 'Apple Intelligence', its own generative AI model - The Tech Portal

June 11, 2024
The Tech Portal
Summary
Apple unveiled its proprietary generative AI model, "Apple Intelligence," at WWDC 2024, marking a significant push into AI technology. The model, which will be integrated across iOS, iPadOS, and macOS, can generate images based on users' photo libraries using styles such as Sketch, Illustration, and Animation. It can also execute tasks and actions based on natural commands and user context. Apple's emphasis on privacy ensures data security by using cloud-based models on special servers. Siri receives notable upgrades, including text interaction, contextual understanding, and the ability to integrate with OpenAI’s ChatGPT for enhanced responses. New AI-powered writing tools will also be introduced, providing features like email summarization and improved note-taking. These updates aim to provide a more personalized and secure user experience across Apple devices.
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