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Amazon Prime for Healthcare. Is this a #disruptiveinnovation? Not likely.

November 15, 2023
Contributed by: Bill Russell
Amazon Prime offers One Medical services at $9/month or $99/year, providing unlimited virtual visits and same-/next-day appointments. The goal is to make healthcare affordable and accessible for Prime members. The initiatives aren't considered anti-incumbent as they don't target non-consumers or over-serve existing offerings. Questions surrounding the sustainability of One Medical's model and technology deployment remain. The offered services aren't cheaper and may not be better than existing ones. The strategy's success will depend on how it meets customers' needs better than current services.
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