Isabelle Bousquette on The problem of Software bundling.

CIOs worry about costlier software bundles due to IT vendors favoring bigger sales strategies. Recent Broadcom acquisition, VMware, shifted from 160 individual products to two bundled offerings, asserting better value due to more included features. However, CIOs argue the higher prices for unwanted additional features impractical. Many call for flexible, modular, menu-style offerings akin to cloud sales, stressing that most companies won't utilize the full software bundle. New vendors, preferably smaller companies, are advised for lower, more bespoke pricing models.

Opens on LinkedIn