Hoag Health System Tackles App Fatigue with Innovative Digital Health Solutions

Hoag Health System in Newport Beach is responding to "app fatigue" by introducing new digital health solutions aimed at improving patient engagement and addressing consumer needs. Chief Digital and Customer Innovation Officer Kathy Azeez-Narain highlighted the necessity of engaging patients throughout their healthcare journey, not just during illness. The upcoming launch includes a digital platform focused on gastrointestinal health, featuring a web tool for managing gastroesophageal reflux disease (GERD) that will offer education and personalized recommendations. This initiative comes in response to high online demand for credible information on GERD, with over a million related searches monthly. Additionally, Hoag will roll out Hoag On-Demand, a 24/7 virtual care service for urgent health concerns.

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