This Week Health

Mona Baset

Vice President of Digital Services

SCL Health

As Vice President of Digital Services at SCL Health, Mona Baset leads digital strategy and transformation, including the development and implementation of the digital technology road map.

Prior to joining SCL Health in September 2019, Mona served as Assistant Vice President in the Information & Analytics Services organization at Atrium Health, leading consumer and patient engagement strategies. She transitioned into that role after leading digital marketing and analytics strategy for Atrium Health.

Prior to her return to healthcare, Mona spent almost 10 years at Bank of America, where she led various marketing and communications teams.

Mona holds a bachelor’s degree in English from the University of California at Irvine, a master’s degree in Communications from California State University at Fullerton, and a master’s degree in Business Administration from Wake Forest University. She is Green Belt certified and design thinking trained. Mona was also recognized by UC Irvine with a Lauds & Laurels Distinguished Alumni Award in 2019.

Contributions

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The thing that keeps me up at night is ensuring that we have really easy streamlined experiences for our patients. The more different solutions we bring together, the more we have to be really careful about how we orchestrate those and how they appear to a patient. That's a big focus.
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Is this idea going to get us big consumer impact and big patient impact? And what are the resources required to do that? The no-brainers are low resources, huge impact. For things that require additional resources we started developing business cases to get approval. We have a very, very robust roadmap that came out of that and in less than a year we were able to implement a really big chunk of that roadmap. We implemented a brand new CRM.
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