This Week Health

Jeff Gourdji



With over 20 years of leading high-impact marketing and strategy projects, Jeff Gourdji brings a breadth of experience that comes from working across many industries, as a marketing practitioner, management consultant, and political strategist. Jeff has worked in extensively in the healthcare industry, including payers, providers, pharmaceuticals and health care service provider organizations. Additionally, Jeff has worked in food, beverage, agriculture, pet care, for-profit education, energy and in several industrial settings.

Prior to joining Prophet in 2008, Jeff worked for the Zyman Group, Kraft Foods and as a political and legislative strategist. Jeff’s expertise includes brand positioning and value proposition development, customer experience, go-to-market strategy design, organizational design and capability enhancement.

Jeff is a leader of Prophet’s healthcare industry practice. He is the author of several articles, including “A Healthcare Experience Is Not Enough: Why You Need a Brand Experience” and “Marketing Middleware: The Glue Connecting Business Strategy & Marketing Execution.” Jeff’s book, which he co-authored with Scott Davis, “Making the Healthcare Shift: The Transformation to Consumer-Centricity” was published in 2019.

Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business.



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