This Week Health

Karen Sussman Horgan


VAL Health

Karen Horgan is the Co-Founder and CEO at VAL Health. Karen’s passion for health and belief in evidence-based approaches led her to co-found VAL Health, the leading health behavioral economics firm. She is a recognized expert in developing high impact engagement and incentives programs to drive health-related behavior change. Karen is regularly invited to speak at private and public industry events including SXSW, the World Economic Forum and AHIP.



If you're an entrepreneur like I am and you think you know what you're doing, you're not going to bring in an expert from the beginning. But if you can get behavioral economics done right from the start, it’ll be much more powerful than putting it on as a bandaid.
The main tools in our toolkit are choice architecture, how do you make the right path, the easy path? The second tool is around framing. Words matter. Use common language to make a much bigger impact. The third tool is financial incentive. What are the benefits?
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