This Week Health

Christine Parent

Associate Vice President

MEDITECH

Christine Parent is the Associate Vice President at MEDITECH. Christine Parent’s well-rounded and smart approach to problem solving has long guided MEDITECH toward stronger relationships across the care continuum. Today, she brings her rich EHR knowledge to the role of associate vice president of marketing--spreading the word on how MEDITECH empowers healthcare organizations, through our company branding, online presence, public relations, and customer events, as well as developing and executing MEDITECH’s “go-to-market” strategy.

Contributions

Quotes

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What we're seeing with a lot of our customer base and what we are hearing when we go to the various conferences is almost a tale of two cities. We have some people that are continuing to spend with innovation. We have some people with clinician shortages and the concerns of wage inflation. We're seeing spending in security, we're seeing them spend in R and D, some AI, even some supply chain items. What we're seeing for other groups of folks is they're really looking at making sure that their investment dollars are where they need to be.
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We are seeing that there's less and less brand loyalty. And I know that that's a struggle with the health systems. They're trying to work on their patient portals that are now in the third iteration of post meaningful use. They're trying to make sure they're not clunky and that they do have the digital tools available to be able to really drive that customer experience. I will say that there are still some benefits to going into your healthcare organization.
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