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We are launching a new Risk and Cybersecurity community at This Week Health and Drex DeFord has joined the team to lead this effort. Check it out at https://thisweekhealth.com/security

Transcript

Today in health, it directs to Ford joins the team more on that in a minute. My name is bill Russell. I'm a former CIO for a 16 hospital system and creator this week health set of channels and events dedicated to transform healthcare. One connection at a time. We want to thank our show sponsors who are investing in developing the next generation of health leaders, short tests, artists.

Pardon? Lance certify health. Notable and service. Now, check them out at this week. health.com/today. , one last thing, share this podcast with a friend or colleague you said is foundation for daily or weekly discussions on topics that are relevant to you and the industry. They can subscribe wherever you listen to podcasts. All right. You can tell. I am excited.

I am talking fast. , but you're probably listening to me on one and a half times. Speed. So I'm talking really fast today. , you know, sometimes we are the news sometimes. Things happen over here that become the news and, , directs to Ford has decided to join us. At this week health and he is going to be the president of the 2 29. Project security and risk community.

And we are extremely excited. About that. If you want more information on that, by the way, just hit a, this week health.com/security. There's a new page out there that has information on directs. Joining has a video, has a couple of articles and, , you know, and all that stuff about what this community is about. I'm going to tell you a little bit about what is going on and what it's about.

Um, my hope is that we can answer, some questions. I did a, , podcast with Drex. It will air, , tomorrow on the, , conference channel. So you can listen to that and he talks about why he made the move. Some of his history, why he's making the move. , what he's going to be doing , and, , how you can get involved.

These are some of the questions we talk about. , tomorrow on the, , On the keynote episode. But today, I just want to give you an idea of what we're thinking and where we're going. The 2 29 project, as you know, 2 29 stands for February 29th, 2020. And it was the first reported case of COVID to the CDC. And it was at that time that my phone started ringing and people were asking me, Hey, what's Vanderbilt doing?

And what's UCLA doing. And what's, Cedars doing whatever. And I'd be like, oh, why, don't you call Neil? And then why don't you call, , Mike and Mike, you call, you know, these, these CEO's and. One of the things that people said to me is, I don't know who they are.

Like I see them upfront. I hear them on podcasts. I read articles, but I don't really know them. I'm not really connected with them. And so we, , started having conversations. In fact, directs was one of the first people I had a conversation with about this, and I said, look, I think there's a problem in our industry that, , at a time when we needed those connections most at a time when we needed each other most. , that, , we didn't have those relationships to fall back on those, those, , phone calls to make and whatnot.

Now there are organizations and they operated very well during the pandemic. , and, and CEO's were connected through there, but there was a whole swath of CEO's. That didn't feel like they had a community they could lean on. And so through conversations with Drax in many other CEO's, we started the 2 29 project and it was about bringing people back into community in smaller types of events so that we could have discussions with each other.

And when the time came, we could develop relationships in that 2 29 project. So that we could rely on each other. , if and when God forbid the next pandemic happens to hit. And so we started doing , these 2 29 events. About two years ago, we did four pilots. And then last year we did nine of them.

This year. We're gonna do about 16. Of these events. And, um, and they've been very successful. And one of the things that's started to happen as we've grown is that there are specific needs for specific communities and directs. And I started talking about that and the security and risk community is a community that has a lot of ways that they already communicate with each other and connect with each other and whatnot.

And so we were a little leery of, should we start something and we decided to go ahead and move forward with it. And the reason we did was. It was the word relationship. Again, we wanted to help people establish relationship. It's one thing to be on a community board where you can share information that's quickly happening and that's necessary.

And we applaud that. And we also saw a, , a challenge with the information flow, , direct sits on, , a bunch of, , groups at the federal level. That is. Generating some great content for cybersecurity leaders. And he said, you know, one of the biggest problems we have is we can't get the content out to the people who are gonna use it. And so through those series of conversations, We said, yeah, it's, , we're going to stand up this community itself.

And as we had those conversations, director's like, Hey. I'd like to lead that. And so we went down that path. And I am, , Ecstatic that he would, , be a leader of this community. I think it's going to be. A incredibly valuable resource , for the industry. And that's what we're trying to do.

We're trying to support people, the practitioners who are trying to make this thing work and make it happen. , , with, , events with, , content. , with community. That, , can support them as we move forward. So that's the 2 29 project story. That's the, , the launch story really of the security and risk community.

, let me give you a little bit more and you can see this on the page again. It's this week health.com/security. You can go there. , about three-quarters of the way down, you're going to see a launching the 2 29 security and risk community. Article. And we talk about , the vision for the a 2 29 security and risk community.

We talk about what it is the. , our objectives for it. And we also talk about our need for your help. Right. , and this is actually a note from direct stretch, wrote this, and he says, , collaboration, that's always been a critical success factor for anything I've ever done.

All of us are smarter than any one of us. So I need your help. Please say yes, , if you can be a guest on the podcast, or if you're asked to be a guest on the podcast and I'd love to talk to you more about the 2 29 events we have planned for you and your teams. , so that you can be informed and, , subscribe to the channel. So, what are we going to be doing specifically for the, , security risk community directs?

We'll be launching a podcast which will be airing on the conference channel. We're going to be renaming the conference channel to something else and it's going to house. , my podcasts and directs his podcasts. We're going to be launching two additional podcasts with other hosts other than myself, on that channel as well. Right now the working title for Drexel's podcast is unpacking healthcare. And we are still in discussions of what that's going to look like, how long it's going to be. , and those kinds of things.

So you can hear it directs. Talk about that tomorrow. Of what his vision for that is and where it's going to go. , we are also planning on doing for 2 29 project. CSO round tables. These are the two and a half day round tables. We do them around the country. If you are a CSO at a health system today and want to be invited to one of those.

Please hit that page. That slash security page. And, , let us know about your interest and directs. We'll follow up with you. And, , in addition to that, , this is a little premature, but we're going to be launching the 2 29. , city tour. And we're going to be taking this 2 29 projects. , on the road and we're going to be coming to a city near you.

And the hope is that not only the CISOs can be a part of the 2 29 community, but that your staff. Can be a part as we come to these various cities and you can experience the 2 29 project. , locally and we can get more people. , involved and, , , part of the community. So again, . This is a huge day for me.

I'm, I'm extremely excited. , , to be expanding what we can do for the community. I'm , extremely excited to be working with Rex on a day-to-day basis. And, , it's going to be exciting. It's going to be an exciting year and I appreciate all of you who are listening. I appreciate your support and anything you can do to help us , to create something that we believe is going to have value.

We are constantly listening. We are constantly adjusting. If there is something we can do that could help you at your health system or help you in your community. , especially today with regards to cybersecurity. , let us know if you have thoughts and ideas , of things we could be offering. Let us know we want to fill those gaps. All right.

That's all for today. Don't forget. Share this podcast with a friend or colleague. Keep the conversations going. Establish those mentoring relationships. We would have thanked our channel sponsors who are investing in our mission to develop the next generation of health leaders. Short test artist, site parlance, certified health, notable and service.

Now check them out at this week. health.com/today. If you are interested in sponsoring what we are launching here with Rex, go ahead and hit that security page as well. If you go to the bottom, you'll see our current sponsors for this community. , the cybersecurity 📍 community, and we would love to have a conversation with you. That's it.

Thanks for listening. That's all for now.

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