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Today: CVS Health Creates New C-Level Role Focused on Digital Growth

Erik Gordon, clinical assistant professor at the University of Michigan, said the move was surprising.

“It’s a risky appointment,” Gordon said. “It assumes that customers looking for healthcare are looking for the same thing that customers are looking for at a resort. Resort customers are looking for fun, excitement or surprises. Healthcare customers are looking for the opposite.”

Agree? Disagree? Today we discuss.

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