April 14, 2021: Marketing is an ever evolving discipline in healthcare. Technology and digital changed things dramatically. Mona Baset, Vice President, Digital Services for SCL Health breaks down brand management, analytics, operations, consumer journey mapping and more. There’s lots of cool digital tools out there ... Epic, MyChart, Salesforce, chatbots, automated SMS’s. How do we navigate them? And how can we bring them together to create a seamless consumer experience? If you could wave a magic wand for your customers, what would you do? Also what’s it like to step into a role at a new organization? How do you map out your first 6-12 months? How do you build your team? How do you establish a good working culture? And how do you maintain it?