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Demographics describe facts about a person in this moment and vary over time. Psychographics describe why a person makes the decisions they do and persist over time.

You're psychographic profile determines how you make decisions with regard to health. Who's input you value, how much time you spend on health and the priority you place on certain activities.

I'm reviewing this report from Trilliant Health that is free to download and it is loaded with great content to consider. In the Psychographic section it talks about this important profile will shape how people respond to your programs, your applications and even your clinicians.

Question for the day, have you included psychographics as part of your digital strategy?

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