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Omnissa is the digital work platform leader, trusted by thousands of organizations worldwide as the former VMware end user computing business.

It enables IT teams to provide secure, personalized experiences for every employee on any device. The Omnissa platform integrates multiple industry leading solutions across unified endpoint management, virtual desktops and apps, digital employee experience and security, plus compliance based on the trusted Workspace ONE and Horizon product families.

Check them out today at thisweekealth. com slash Omnissa. .

Bill Russell: Today on Newsday.

Ryan Busing: All this stuff can be done, really at the bedside, whether you're in a hospital or home. And I think we can do this.

Bill Russell: Now, let's jump right in.

All right, it's Newsday, and I'm joined by Ryan Busing, the head of sales for healthcare on the East Coast for Omnissa. And Ryan, welcome to the show.

Ryan Busing: Yeah, thanks, Bill, for having me. I appreciate it. Probably a lot of people are like, who is Omnissa and what does that mean for the

Bill Russell: East Coast?

We had Michael Robinson on the show, so people could Get that, but you guys are the old VMware end user computing arm. and I think the coolest thing about this is you still have the vertical, like you didn't get rid of the vertical. You're still very much focused on healthcare.

Ryan Busing: Yeah, a hundred percent. And really, healthcare is the only dedicated vertical at Andow, which you know, was VMware and user computing division. So it's. The same team, we've actually grown the team. We've added three or four folks to the team. This year we've expanded account coverage. Traditionally had been providers and payers.

So we're really excited to really bring some additional healthcare solutions to our customers than just the general platforms that most customers have been, used to with the previous VMware brands of, Workspace ONE and Horizon moving forward here.

Bill Russell: And the most important thing that healthcare professionals want to hear is that you're, not part of the acquisition.

You were spun out. You are your own entity.

Ryan Busing: We are, popping champagne bottles and, excited for everything. So we are outside of Broadcom. I think, we just got a notice yesterday that a few other countries have now joined us from Broadcom. So that took a little bit longer for some legal entities to get set up around the globe.

Bill Russell: It is really incredible how complex, because I've experienced some of this on the back end. We had people on the call who had omnis email addresses, people who didn't, this is like an M& A in healthcare. It's like how, But on steroids, because it's multiple countries,, it was really complex.

All right, let's get to the news. First news story we're pulling out is how Mass General Brigham built the largest hospital at home. You sent over this story. like this one. And essentially what they're doing is they're setting up acute care beds. in people's homes with the help of Best Buy.

As we know, Best Buy Health has gone into the actually not gone into, it's their business. They go into homes and they set up technology. It just happens to be healthcare technology at this point. And let's see, I think one of the key things here, health systems right now, the capacity for 70 patients is currently treating about 50 to 60 a day in their home setting.

Ryan Busing: It's been very interesting. It was looking for something different than, AI security.

That's been the big headline news. And it's very relevant. I think we'll probably end up delving into some of those kind of conversations. We also just had our, inaugural of Omnissa user conference in Dallas, the last couple of days, and some topics came up about this. I think what really excited me is really just the continuation of hospitals to meet patients where the care is.

And. I've been in this space for 14 years, this end user computer space from the old, AirWatch days through all the acquisitions. And we've been partnering with health systems for a long time to do this, mainly was like remote patient monitoring. Now these hospitals are investing in a lot since, COVID, right before COVID to set up acute care, in these systems.

And this evolution of customers, of really hospital systems who are our customers going to, their customers, the patients at their home, it's really interesting to us in that ultimately they can help reduce costs. It's probably the biggest topic we've seen over the last, maybe, outside of security over the last year, saying, hey, how do I help reduce my costs?

I think some things that they're doing to Reduce costs and bring care to patients is a great fit for what we're seeing as a, macroeconomic view out there in healthcare.

Bill Russell: So I think there's two things as I look at this. One is, this is a continuation of a trend that has been going on for years, which is essentially more and more care is being moved out of the campus, out of the setting.

That's not to say that they're not overwhelmed and full. It's just to say more and more, we used to talk about remote patient monitoring. We have we have retail health. We have surgery centers. we have now hospital at home. We have all sorts of nurses coming into the home and whatnot.

And if the baby boom generation as they have with everything else moves through and gets into that retirement age. The demand for health care services is only going to continue and be strong, especially in those acute care settings. But it also puts the challenge on, how are we going to make the spaces we have viable?

And also keep in mind that we could end up with the same things we ended up with schools, right? You keep building. To serve this population. And then all of a sudden, 20 years from now, as this population begins to die, all of a sudden we have way too much space for the community that we're serving.

What does this mean from a technology perspective? How do we think about security? How do we think about the data that's being generated? in the home. We're putting these devices in the home. They're generating data. That data has to get back to the EHR. The EHR doesn't reside in the home. It resides in some cases in the cloud, in some cases just back at the health system.

How are we thinking about the architecture to support this kind of business model?

Ryan Busing: Yeah, no, fantastic question. I think that ends up being the challenge of getting the data, back to the EHR and then making that data useful and also making that experience seamless that end user, whether I'm accessing it from a phone, whether it's access from a tablet a remote session in a virtual app.

They literally just pull up their phone, pull up their tablet, click on an app and, automagically, make it work. And so in the background, what the platform is doing is, detecting all this data to say, Hey, where is this user? Are they on network? Are they off network?

What is the quality service that user has to access for that application? What is the security for that application? Is it, signed on individually? Is there single sign on capabilities? And so what we've done is basically extrapolated all that, potential end user frustration out and say, hey, go to this app.

Click on it, authenticate with, your fingerprint or your face ID, and you can now interact with your customer, your patient through that. And the Amnesty platform can enable that to, really end user on any device in a very secure manner. So we try to make that seamless and easy for anybody that's accessing any type of application, whether I mentioned, mobile Virtual, physical application, Windows, Mac, etc.

Ryan Busing: Sure absolutely. I think it's, you're pushing that data to the fingertips of users. Now you can search on your phone, you click on a website, and, you just go to Google and it generates, an AI result for that. I think naturally people are going to interact with that data more and more because, It's extrapolated and put, at our fingertips to just really, what is the result for this?

How do I go and get the best answer for it? So I think the answer is yes. I think that really the challenge would be is how do we deal with that, that data? Is that data truthful? Is that the right information? How do we kind of fact check that data? And something that's always the challenge in this space is making sure that the information we have is the right information to, to interact with.

If I'm making a recommendation, I'm giving the best recommendation to, my patient as an example for this kind of medication or this kind of procedure. So I think it's something we're going to have to deal with, and I don't know if it's been, really figured out yet.

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Bill Russell: How much has generative infiltrated your daily work and your team's daily work, do you think? Yeah,

Like, how do we help them solve problems for their customers, whether it's, patients, doctors, nurses in a much easier manner. And so some things we've done is say, Hey for example, we're on a Zoom meeting and, occasionally, you're using a technology application and one user is having an issue with it.

We can go and quickly detect, things like that we've been doing for a couple of years anomalies, provide root cause analysis out there. And now we're bringing these sort of, AI, just to do some basic search text and say, hey, who else has, this version of Zoom out there that's having issues?

We can populate these results our customers and they can go and detect, across maybe hundreds or thousands of users where there might be issues, in their environment. So we're using GenAI to really enhance that experience for our customers, which is typically, IT to solve problems before their end users say, hey, let me pick up the phone and, if you've ever done

Bill Russell: you're not using it yourself?

But it's not, I think, taking over my, daily workflow and daily lifestyle yet. Yeah,

Bill Russell: It's been interesting. So I did get a license for everybody in my team, but it's only 13 people. So it's not going to break the bank. And I asked that question on a staff meeting recently.

It's how are you using this? Are you using this? And I would say over half the team is using it multiple times a day the course of their job to fine tune an email, a lot of words at this point, right? So it's fine tuning. Some documents they're putting together or some marketing they're putting together or something that's going out.

I'm like, I'm curious what you would write. And so I clicked the button and it wrote some stuff and I'm like, I didn't use it. But I'll tell you, I did pull stuff from it and I'm like, Oh yeah, that's good. I should have included that and whatnot. It was pretty interesting it's starting to show up in our everyday tools.

It's just like our iPhone. It's going to show up on our iPhone. And now all of a sudden my 87 year old father is going to have access to AI. And he's going to be like, Hey, how do I use this?

Ryan Busing: Exactly. And that's a good point. I actually did have a REC, so we added somebody to my team in the last week or two here, and so I didn't use it personally, but working with our recruiting team they did use it they go and gathered previous, job postings and things like that.

So there's been a little bit of it used from a day to day basis, not as much from specifically me and my team, but from cross functions in the company. Then yes, it's starting to be used a little bit more.

Bill Russell: close on that. The last just haven't done a news day. I think since the Apple announcements, and so Apple did a couple things around health care.

One is FDA approved sleep apnea monitoring. And then the second is around their, AirPods as a hearing aid device is pretty fascinating as well. I know that Tim Cook, many years ago, I think three, four years ago, said he believed that the The biggest impact Apple was going to have on the world was going to be around health care.

The rest of the time it's with me. He sees a great opportunity to utilize the information that it could passively collect and to augment some of the challenges we have in in hearing and sleeping and those kinds of things. I know you sent over this article as well. What's your take on what Apple's doing these days?

Ryan Busing: think it's fantastic. I think it's the whole, consumerization of healthcare. I love the ability as a former college athlete. My brother was a pro, football player. Very big into health, wellness, and fitness. I think having this data is huge. And so I think the more that the technology enables us to have this data, the better that we can, continue to take care of ourselves, improve.

Our life and really, ultimately help take control of our healthcare. And so now that we have this data, it's more available as we go on needing care. As my parents get to the age of being, baby boomer children retired and needing more care, like we have all this fantastic data that we can take.

Our first daughter, we had, a birth in a hospital. Everything went fine, good experience overall. But, secondly, we had an at home birth for our second daughter. It was just a complete game changer for the experience, quality of service was much more intimate, less noises and bells going off.

And I think the more that we can push some of this care to where the user wants to be, they had the butterfly device from GE. Doing all sort of the ultrasounds and monitoring. All this stuff can be done, really at the bedside, whether you're in a hospital or home. And I think we can do this.

We can help our customers, reduce costs, provide better experiences for patients, and hopefully just improve healthcare overall, which is really the experience that we all want.

And when I talked to her mom about it, she's just that's just the way things were done back then. And then they all went to hospitals. we starting to come back to the home?

Ryan Busing: I think we're seeing a little bit of that. And, threw a curve ball at you there, but yeah, I think the quality of care that we felt we got, let alone the bill was significantly different between the hospital bill and the at home bill I think was much more reasonable for that.

I think you're seeing a shift from that. I think a part of it was. COVID happened and like you didn't go in if you didn't need it and so that if you can provide care in a much more intimate setting with really the same tools that we had in a hospital for, monitoring my wife and the baby and all this kind of stuff are really the same with this fantastic technology.

Bill Russell: This episode could be titled the ever evolving venues of care a really fun time. Ryan, I want to thank you for your time. I want to thank you for coming on the show. It's been great talking.

Ryan Busing: I appreciate it. Thanks again.

Bill Russell: Thanks for listening to Newstay. There's a lot happening in our industry and while Newstay covers interesting stuff, another way to stay informed is by subscribing to our daily insights email, which delivers Expertly curated health IT news straight to your inbox. Sign up at thisweekealth. com slash news.

Thanks for listening. That's all for now