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Keynote: The Versatility of the CIO and the Advancement of Patient-Centered Cancer Care

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March 31, 2023: City of Hope has been advancing cancer care treatment while maintaining the intentionality between care providers and patients. CIO Beth Lindsay-Wood shares what things have been like since the acquisition of CTCA, how they manage high-quality care across varying regions, and the versatility of the CIO role. How can hospitals improve patient engagement and experience, specifically for cancer patients? How does technology play a role in this process? What strategies can hospitals employ to ensure that they are actively engaging with potential patients and monitoring their progress through their cancer journey?

Key Points:

  • The Acquisition of CTCA
  • Partnership with other firms for precision medicine platform.
  • Challenges of rebuilding existing hospitals
  • Patient acquisition and front-end engagement through active outreach
  • The use of data and CRM to track patient touch points and follow-ups

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