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We all know our iPhones are tracking us right? Well, this Wall Street Journal article explains how and the changes to iOS 14.5 bring those activities out of the dark.

Wait, apps are tracking me?

Oh, yes, apps have been tracking you. You know how you may search for something on one website and then the ad for that product can follow you around the web? Well, instead of using web-browser tracking tools like cookies, iPhone apps tend to use a secret string of numbers on your phone. It’s called the IDFA—Identifier for Advertisers—and is used for tracking and identifying what you do in apps and across apps. (Android has something similar.)

This article goes onto explain the new options available on your iPhone that allow you to control who gets access to the IDFA. We discuss on todays episode of Today in Health IT.

#healthcare #cio #healthIT #cmio #ciso #chime #himss

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